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What Do You Mean You Don't Have Anything To Write About?

 
Author: Heather Jacobson
 

One of the questions Im repeatedly asked is how to use article marketing when youre not a writer and dont have anything to write about. If you say you have nothing to write about, I think youre wrong. Im willing to bet you have more topics to write about than you have time. But, here are a few suggestions to help you get over that writers block.

First, dont stare at a blank computer screen waiting for an idea to come to you. Youre probably putting too much pressure on yourself. What I want you to do is first think of your target market. What do they want to know? Take a blank piece of paper or that blank Word document and just start brainstorming. List topics that you think your target market wants to know about. Just keep writing them down.

Here are some examples for you:

If you are a dog trainer, youre going to want to talk about how to housebreak a dog, how to teach a dog to sit, stay, fetch, etc. There are at least four article topics.

If youre a virtual assistant, your target market probably wants to know how a VA will benefit them, the cost savings of a virtual assistant or the various tasks that a business owner can delegate to a VA. There are at least three topics for a virtual assistant.

Next, I want you to think of business related books that youve read, services youve subscribed to, or informational products youve bought. Were they beneficial to you? Yes? Write a review! Do you use http://Stamps.com? How does it work for you? What are the benefits? Is it worth the monthly fees?

On a separate sheet of paper I want you to list all of the products that have helped you succeed in business, either by increasing your knowledge or helping you to run an effective and efficient business. Keep writing until youre all out of ideas, but keep the sheet handy, because I guarantee you that youre going to think of another one while youre trying to fall asleep tonight.

Do you still feel like you need some more ideas to write articles?

Ok, here we go.

Visit every forum and message board that you are a member of. Yes, every single one of them. Look at the posts that youve written. Have you taken time to post a lengthy response to someone elses question? Great! You now have the start of an article. Flesh it out and use it to market your knowledge and expertise.

Heres the last idea for you and its by far one of my favorites. Interview someone. Thats right, I said interview someone. If youre a virtual assistant, ask your clients if they would mind taking 15 minutes out of their day so that you can interview them. Ask them about how they use a VA. Ask them how a VA benefits their business. Come up with some additional questions to ask. When youre done, draft it in to an article and use it!

If you have 10 clients, youve got 10 articles! (Even better, you could put it together for potential clients to download from your site as a bonus for signing up for your newsletter.)

There are many more ideas on how to come up with article content and then how to recycle your content so that you get the most out of it!

For the record, this article started out as a response to one of my subscribers. Before you knew it, I had an article. See how simple that was?

 
 
 

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