At some point, the realization becomes painfully clear. Chances are, it may have hit you at some time or another.

You wake up in the night with a cold sweat... you realize it as you drive to work, stuck in a traffic jam at 9am; as you receive the paycheck with the huge tax deductions.

In a nutshell, you know you're stuck in the rat-race.

A j-o-b will never provide the time-freedom or the income many dream of. Some are inspired to take action, chase the dream, and start a business that can change their life.

Others only live in awe of the dream, and let the letters J-O-B stand for "Just Over Broke" in their career lives.

While millions have had 3 or more attempts at chasing the "American Dream" and empowering their lives with success, the blunt and honest truth is that 95% of them still revert back to the j-o-b lifestyle too quickly.

What really happens here? Let's take an honest look.

Especially now, new business opportunities can appear daily.A few represent true, long-term opportunities that some people WILL be able to take advantage of. Sadly, most will be a waste of time and money. YOUR time and money!

However, it's not only the quality of the opportunity that threatens success. There's another part to this equation. Too many people have not overcome their own born and bred limits to find real success, regardless of how good the opportunity may really be.

They hop from one opportunity to another, blaming the lack of success on the previous opportunity's payout plan or company support... when in fact, the opportunity may have been very sound.

What they need to change is THEMSELVES. Their own attitudes. That little voice inside each and every one of us. Frequently, it is impatient attitudes and non-productive behaviors that make business success almost impossible to many.

Despite these obstacles, there ARE average, everyday people who achieve a terrific level of success developing their own businesses. What have they learned that allows this?

What balance between choosing a good business opportunity and having a success attitude have they achieved?

Here are four reasons why too many people fail... And more importantly, here are four ways that YOU can align yourself for true success. The majority of businesses and networkers fail over and over again because of just *four* problems:

1) Most people have never been taught how to manage their business or their personal finances.

Most 'wanna-be' business people would NEVER even consider submitting their resume for the CEO position of a company. Yet they hire themselves as the CEO of their own business without a second thought.

2) Most people cannot effectively sell, recruit or train.

Second only to a lack of good business training, more people fail in all types of businesses because they can not effectively sell their product or services and they are not effective at training their team.

No matter how smart you are or how hard you work, we each have limits. To expand on those limits, what's required is for us to train others to work the same system. That way, when we've "maxed out" our own potential, we can introduce HUNDREDS more to do the same, literally multiplying our efforts drastically.

3) Most people cannot survive five or six months of negative cash flow. And sometimes, that's required.

Traditional business opportunities can not and do not work for the vast majority of people. That is not only a mathematical fact, it is also an historical fact.

4) Most people are driven by MONEY when they really need to be driven by a MISSION... it's all about developing motivation that stays with you throughout your life... goals and ambitions that you can work on solidly.

Individuals can move mountains when motivated by a real passion for things more noble than money. The passion to help others produces the energy and creativity of greatness. The money will inevitably follow very closely behind.

So What WILL Work For Most People? (Including yourself!)

Any business should be able to tell their story by sticking with understandable facts that appeal to your common sense.

In contrast, get-rich-quick programs will use hype and exaggeration. Don't buy into the sales hype... use your head.

You won't have a problem recognizing an income opportunity that is very special and moreover, very real. It will be logical and simple to understand. It will hit you in the face, like a breath of fresh air. However...

You MUST Get Competitive Leverage!

For too many people, almost all business opportunities "sound good." Some ARE good ideas, but they won't work for the average person because they lack vital competitive advantages. Here are five examples to help you understand.

#1 TECHNOLOGY.

If you want to level the playing field so that you can be really competitive, then demand state-of-the-art technology.

It can provide you with superior, time-saving methods by which to sell, recruit and train. Without this, there are never enough hours to get it all done.

#2 CENTRALIZED TRAINING, BUSINESS PLANS AND MARKETING PLANS.

Look for a company that has taken control of all the essential elements that need to be duplicated in order to achieve significant and sustainable growth.

#3 A FOCUS ON BUSINESS FUNDAMENTALS.

Do NOT allow yourself to be caught up in all the sales hype. If you break the laws of good business, they will break you!

#4 GET A 'CASH COW' PROGRAM TO BUILD FROM.

One of the biggest mistakes made by most wanna-be business people is they join programs that guarantee many, many months of negative cash flow.

The average person simply cannot survive this. For this reason, and others, it is absolutely essential that your primary business program creates an environment for survival for the average person.

#5 YOUR BUSINESS MUST SOLVE PROBLEMS FOR THE MASSES.

Significant growth depends on a very large pool of potential customers and business associates. If this same program does NOT compete with other programs, all the better.

With These Points, You WILL Have a Market To Build From!

Get Serious.
Get Honest With Yourself.
Get On With Your Dreams!

When average people get serious about building a business, they do their homework. They look for honest information and ask hard questions about what the company stands for and what they do to fully support the efforts of a new enrollee.

If you can find an opportunity that meets these criteria for competitive leverage, you will know you are on to something good.

Likewise, if you recognize that one or more of the four reasons most people fail in building a business, then get honest with yourself about how you can correct this. MAKE SURE it won't happen again. Average people, many like you, have faced these truths about business and success, and gone on to make dreams comes true.

Like every other successful business person, your success will start with an attitude of "I CAN do it too!"

Because... YOU CAN!